A geo fence is a shape you draw on a map — a city, or a circle around one — so you can talk to the fans inside it instead of shouting at everyone. Here's how it works on Nextanity, what it costs, and how we keep it consent-first.
Drag the pin, slide the radius, then tap “Test a trigger” and drop a pretend fan on the map. Nothing is saved and no message is ever sent — it’s a sandbox.
Nothing is tracked in secret. When someone joins your email list or edits their profile they can add a city or ZIP, or tap “Use my location.” We store an approximate point (rounded to about a mile) plus the city name — never a street address. Fans can change or delete it any time.
Your dashboard rolls those cities up into a simple list and map: your top cities, states, and countries, with fan counts. This part is free for every artist. It answers the only question that matters before booking a show — where do my people actually live?
A “geo fence” is just a shape on a map. Two kinds: a city list (Atlanta + Birmingham + Nashville) or a radius (50 miles around downtown Atlanta). Give it a name like “ATL 50mi” and save it. That saved shape is now a reusable audience.
Pick a saved zone and send an announcement — a show, a pop-up, a local merch drop. Only fans inside the fence get it. Fans 900 miles away don’t get an email about a show they can’t attend, so your unsubscribe rate stays low.
Attach a zone to a subscriber post, a discount code, or a ticket link and it only appears for fans inside it. Great for tour-city exclusives, local pre-sales, and “first 100 in Houston” style offers.
Each fence reports back: how many fans are inside, how fast it’s growing, and how many merch orders came from it. Route your next tour toward the zones that are actually growing.
Only book the cities where a fence already holds a few hundred fans. Skip the ones that look big on paper.
Free local pickup inside a 25-mile fence, shipping for everyone else.
Show tonight and tickets left? One send to a 30-mile fence beats a blast to your whole list.
Watch which fence grows fastest month over month — that's your next market.
No. Location is opt-in, entered by the fan or granted once through their browser, always visible in their profile settings, and removable in one tap. Anonymous visitors are never located.
Fences only work when fans have told you where they are. Point people at your profile, collect emails, and ask for a city.
